Bangalore has a large South Indian population, making dosa a staple. We understand the specific preferences and needs of this market, including taste, ingredient preferences, and perceived value of a high-quality batter, we have done a dry run before entering in to market. We prepared batter in different propulsion, given it to diversity of people from different region and sectors in Bangalore, received their feedback and we came up with the recipe that satisfies all the audience. Then we entered in to the market and we are able to get really a good feedback from the market.
Brands which are commercially available in market are mostly using in state of art instant machineries, that makes the work fully automated and the natural flavor of the batter still missing. They are able to produce in bulk, but the taste is not so authentic.
We stand different by using traditional method for
grinding and fermenting the batter. So, it is rich in aroma, taste and flavor
is maintained. This involves some more manual work than the advanced machinery
and, in this case, we can generate more employment opportunity to empower
locals.
Also, there is no healthy variants in batter
available. So, when we introduce our healthy variant, we will be the first to
reach the market with those variants. This may be a game changer in the market.
Now Suprabhathaa Foods Batters are available in Ratnadeep supermarket all around Bangalore.